by The Insomniac
“Everyday robots on our phones…”
That’s how Damon Albarn, better known as the main creative force behind Gorillaz and ex-frontman of Blur, starts off “Everyday Robots”, the first track off his new album of the same name, due out on April 28th. This first lyric sums up Albarn’s intentions on this new release, meant to be a commentary on our tech-centric lives and the implications of living with ever advancing machines. The line evokes images of nobodies sucked into their phones while on a bus or on the street, unaware of the world around them. It’s a chronic illness we all love to hate, but hate to admit we all love.
The music video for this track was done by artist and visual composer Aitor Throup, who also agreed to be the creative director for Albarn’s entire album. The video depicts pieces of a man slowly coming together by the cursor of an unseen user constructing what ends up being a “portrait” of Damon Albarn on a computer model. The quick and deliberate movements of the pieces of skull and muscle match up with the sharp strings from the music and seems to suggest an eerie reality we all want to ignore: the fact that we may have been “biological” robots all along – just robots with complicated building blocks.
This album should prove to be Albarn’s most personal and sincere work yet, so expect a much more mellow, honest sound over the experimental funk that escapes any attempt at genre pigeonholing we’re typically used to from Gorillaz.